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2015.04.13

More than 80,000 LANEIGE Two Tone Lip Bars sold worldwide in the first month since it launched

Two-toned lips fascinate women this spring

Innovative product leads a new trend for two-toned lip makeup

The number of global premium brand LANEGE's Two Tone Lip Bar sold worldwide has surpassed 80,000 in only the first month after its launch. Two-toned lip makeup is now seen everywhere around the world beyond Korea this spring 2015.

As the 2015 S/S makeup trend suggests, women now use a mix of two colors to create a gradation of shades from the inside out on their lips, rather than coloring their lips with just one color.

Reflecting this lip makeup trend, LANEIGE Two Tone Lip Bar was released worldwide in March. And it went viral even before its official launch, riding on favorable reviews from consumers and beauty bloggers, making it a must-have item for spring makeup. LANEIGE Two Tone Lip Bar is a new innovative lip bar product that offers a good mix of two colors in a single lipstick for an easier way of doing two-toned lip makeup. The diagonal cross-cut of colors give a more natural gradation effect and moist texture, making it easier to do sophisticated, trendy two-toned lip makeup. 

It was widely tipped to be a hit product, even before its launch. LANEIGE was flooded with customers asking about the product through the LANEIGE official Facebook and Instagram pages after they saw Hye-kyo’s Two Tone Moment, which was released in mid-February.

"We were inundated with customers asking about the lipstick product that Song Hye-kyo used in her pictorial, even before Two Tone Lip Bar was launched. And right after it was launched, we ran out of stock for a moment as huge numbers of customers bought it," said a staff member in a LANEIGE store.

LANEIGE Two Tone Lip Bar is a big hit internationally as well, proving that K-Beauty is still hot. "Global customers are highly interested in Two Tone Lip Bar as it helps them achieve Korean style two-toned lip makeup with ease and they are very satisfied that they can use Korean-made beauty items at the same time as Korean women," said a staff member in LANEIGE Taiwan.

The innovative LANEIGE Two Tone Lip Bar has a new texture and is viewed as a product leading the new trend for two-toned lip makeup amongst customers in Korea and around the world.